Todd Lawrence, Executive Director of Nashville-based nonprofit Urban Green Lab, recently gave an insightful Zoom presentation to Airbnb hosts and property managers on how to become more sustainable short-term rental (STR) operators. His message was simple: sustainable hosting is not only good for the planet—it’s good for your guests, your community, and your bottom line.
Drawing from his background in global health and environmental education, Todd offered both inspiration and practical steps for STR hosts ready to reduce their environmental impact and meet the expectations of today’s eco-conscious traveler.
Why Sustainability Matters Now More Than Ever
According to Todd, today’s travelers—especially younger generations like Millennials and Gen Z—are increasingly choosing accommodations that reflect their environmental values. Airbnb has responded by highlighting “Sustainable Stays” and adding filters that help guests find eco-friendly properties.
But the benefits of sustainability go well beyond booking appeal. Todd explained that a commitment to sustainability can lead to cost savings, improved guest health and satisfaction, support for local communities, and increased property value over time.
“Sustainability is about people as much as it is about the planet,” he said. “We’re helping guests live better while also making our neighborhoods stronger and our businesses more resilient.”
The Benefits of Sustainable Short-Term Rentals
Todd outlined several key benefits for hosts who choose to operate sustainably:
- Cost Savings
Many sustainable upgrades pay for themselves over time. For instance:
- LED lighting can reduce lighting energy costs by up to 75%.
- ENERGY STAR-rated appliances may cut electricity use by 10–30%.
- Smart thermostats can save 10–20% on heating and cooling bills.
- Proper insulation can reduce energy costs by $200–$500 annually.
- Water-saving fixtures can lower water bills by 20–30%.
- Composting and recycling programs can reduce waste disposal fees.
- Tax incentives and rebates for solar panels and other eco-friendly upgrades can total up to $5,000 in some areas.
Sustainable rentals may also command premium pricing. Todd cited data showing that guests are willing to pay 5–15% more for eco-friendly accommodations, meaning sustainability can boost income as well as reduce expenses.
- Guest Health and Comfort
Sustainable hosting practices also promote healthier environments. Todd noted that non-toxic cleaning products, better air quality, and reduced exposure to volatile organic compounds (VOCs) can improve respiratory health and reduce allergy symptoms. Sustainable design—like access to natural light and better temperature regulation—also contributes to guest comfort.
“Guests might not always be aware of every eco-friendly detail,” Todd said, “but they’ll feel the difference in air quality, cleanliness, and peace of mind.”
- Supporting Vulnerable Communities
Todd emphasized that sustainability is closely tied to equity. Low-income and marginalized communities often suffer most from pollution and climate change. By reducing waste, conserving resources, and supporting local economies, Airbnb hosts can help improve quality of life and resilience in the neighborhoods where they operate.
Practical Strategies for Sustainable Hosting
Todd broke down the steps hosts can take into easy-to-follow categories, emphasizing that sustainable hosting doesn’t require dramatic changes or costly renovations.
- Save Energy
- Upgrade to LED lighting and energy-efficient appliances.
- Install smart thermostats for remote and efficient climate control.
- Ensure the property is well insulated, especially around windows and doors.
- Use ceiling fans, room-specific heaters, and energy-efficient HVAC units to reduce whole-house energy loads.
- Conserve Water
- Install low-flow showerheads, faucets, and toilets.
- Include gentle reminders for guests to use water responsibly.
- Use drought-resistant landscaping that requires less water and supports local ecosystems.
- Reduce Waste
- Provide composting and clearly labeled recycling bins.
- Avoid single-use plastics—offer glass water bottles, reusable utensils, and cloth napkins.
- Use a digital guestbook to reduce paper waste.
- Use Non-Toxic, Eco-Friendly Cleaning Supplies
- Choose biodegradable and natural products for cleaning and laundry.
- Encourage towel and linen reuse to minimize laundry loads.
- Avoid synthetic air fresheners—opt for essential oils or fresh air.
- Source Locally
- Stock local and sustainable products (toiletries, snacks, decor).
- Feature local artisans, businesses, and farmers’ markets in your guest guidebook.
- Offer sustainable welcome gifts such as reusable tote bags or bamboo toothbrushes.
- Promote Sustainable Transit
- Offer information about public transportation, biking, and walking tours.
- Provide bicycles if the area is bike-friendly. (NASTRA Safety note: hosts should also provide helmets and guest liability waivers.)
- Install an EV charging station if you have off-street parking.
- Furnish and Design Sustainably
- Choose reclaimed, recycled, or secondhand furniture.
- Use low-VOC paints and sustainable materials like bamboo or FSC-certified wood.
- Upgrade to energy-efficient or double-glazed windows where possible.
- Offset Emissions
- Donate to carbon offset programs focused on reforestation, renewable energy, or methane capture.
- Consider earning a green certification (e.g., Green Key, EarthCheck) to attract sustainability-minded guests.
- Educate Guests
- Include a section in your Welcome Guide highlighting your property’s eco-friendly features.
- Provide simple suggestions for how guests can contribute (e.g., recycling, reusing towels).
- Offer small incentives or thank-you gifts to guests who follow green practices.
Where to Begin
Todd encouraged hosts not to get overwhelmed. “You don’t have to do everything at once. Start with what’s easy and affordable. Small steps lead to big impacts over time.”
He also emphasized the importance of integrating these values into the brand and guest experience. “If sustainability is part of your story, make it visible,” he said. “Let your guests know why you care.”
Want to Do More?
For Nashville hosts who want to go deeper, Urban Green Lab offers educational programs and resources on sustainable living. Todd encouraged STR operators to get involved and stay informed.
To learn more or connect with the Urban Green Lab community, visit urbangreenlab.org or follow them on social media @urbangreenlab.