Capture More Bookings: Writing a Good Listing Description

Attracting the right guests to your short-term rental is key to ensuring a successful booking. When crafting your listing, consider the type of guest you want to appeal to and highlight features that cater to their preferences. Targeting families? Emphasize proximity to kid-friendly attractions and outdoor play areas. Prefer business travelers? Highlight your proximity to major employers and mention dedicated workspaces.

To create an enticing listing, keep the following tips in mind:

  1. Accuracy is Key: Be transparent about your rental’s space, amenities, and location. Avoid overselling, as it can lead to disappointment and negative reviews. Disclose any potential challenges, such as accessibility issues or restrictions for certain guests.
  2. Descriptive Language: Paint a vivid picture of your space and its surroundings using clear and descriptive language. Help potential guests envision themselves enjoying their stay.
  3. Showcase Unique Features: Highlight what sets your rental apart from others. Whether it’s special amenities or a unique atmosphere, make sure to emphasize what makes your space special.
  4. Friendly Tone: Write in a warm and welcoming tone to make guests feel comfortable and excited about staying with you. Keep the tone conversational to establish a connection with potential guests.
  5. Optimize for Search: Use relevant keywords in your listing to improve its visibility in search results. Include details like accommodation type, neighborhood, and nearby attractions to attract the right audience.
  6. Include Essential Information: Provide essential details about your rental, including its size, capacity, and any rules or regulations guests need to know.

Here’s an example:

“Welcome to your ideal Nashville getaway! This beautiful Craftsman home is located in the trendy 12 South/Belmont/Hillsboro neighborhood. The home has been meticulously renovated, preserving its 100-year-old charm while incorporating updates such as a modern chef’s kitchen, bathrooms, and lighting. The three bedrooms are furnished with warm antiques, comfy mattresses, and new plush bedding. Relax in the cozy front porch, back deck, or fenced backyard.

This exquisite Craftsman retreat boasts a perfect blend of original features and modern amenities, ensuring an unforgettable stay.

Inside, enjoy the ambiance of high ceilings, rich dark-stained wood floors, and original tall windows adorned with delicate French lace curtains that infuse the space with natural light. The living spaces radiate a cozy historic feel while embracing modern comforts.

Explore your culinary skills in our well-appointed kitchen, complete with stainless steel appliances. Equipped with silverware and dishware for up to 10 guests, you can host a delightful family dinner with ease.

For your work and study needs, two desks and multiple USB ports are provided. Entertainment abounds with three  Roku-equipped TVs featuring local antennae, Netflix, and Prime Video.

We look forward to hosting you soon!”

Barb is the president of NASTRA and has spent her professional career in hospitality and real estate. After acquiring her first short-term rental in 2018, Barb moved her focus to legal advocacy after she sued the city of Nashville over a permit issue. Over the last three years, she has mentored more than 2,800 new STR hosts and is the Community Leader for Airbnb in Nashville, as well as an Airbnb “Ask a Superhost” Ambassador. Barb has appeared on numerous radio broadcasts, television shows, and podcasts to talk about her love of hosting. She also manages and co-hosts a number of short term rentals across Tennessee and Arkansas. Barb and her husband Pat own a hotel brokerage, development and consulting company. Look for her upcoming podcast series, “Women of Airbnb.”

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